Richard Christiansen on Horticulture as Culture
They’d always have a different creative challenge. But at the end of the day, I always thought they were asking us the same question, which is, “Help us act small again. We’re too big to be vulnerable. We’re too big to be funny. We’re too big to take a risk. We’re too big to try something.” Not be small, act small.
Sarah Ball on video and its future within media management
Cutting Room Floor with Sarah Ball
15:00
‘Are we a fit for TT, Reels. Whats our tone? Are we too slickly produced? Maybe if we are we will seem too inauthentic’ → finding voice for stories/legacy publication
On priorities in digital media future (18:30)
‘I think passive video is very undervalued. Where you scroll through static media and then pass through a beautifully subtle movement/video.’
‘Video with no sound or text. Atmospheric moving imagery. Not gifs and not anything gimmicky. Video in place of podcast. Everything is moving towards media that can be consumed through eyes/ears while doing something else. There needs to be value add, it needs to be produced to a large extent to make someone sit down and watch.’