The Digital Garden

Content Rhythm

2 min read

What makes someone sit down to watch something? I came across a conversation with Sarah Ball from the Wall Street Journal Magazine. The magazine has been a really interesting cultural leg of what is otherwise a legacy paper for business individuals and Sarah has been a large part of their continued innovation. One part in particular stood out to me when she began to discuss with Recho Omondi the priorities of media futures. This is what she said when describing video content,

“Everything is moving towards media that can be consumed through eyes and ears while doing something else. There needs to be value add, it needs to be produced to a large extent to make someone sit down and watch. I think passive video is very undervalued. Where you scroll through static media and then pass through a beautifully subtle video.”

Sarah’s point gets at a larger picture idea of how today’s culture moves. It ebbs and it flows, but it does so at a break neck speed where culture setting moments can be few and far between.

Programming and the Televised Event

How programming created large scale events

The Algorithm

Media Strategy Rhythm

https://www.linkedin.com/posts/max-berger-highsnob_rhythm-drop-the-new-cadence-for-cultural-activity-7382322418335281152-E0_A

Sarah Ball on video and its future within Media Management

‘Are we a fit for TT, Reels. Whats our tone? Are we too slickly produced? Maybe if we are we will seem too inauthentic’ → finding voice for stories/legacy publication

On priorities in digital media future (18:30)

‘I think passive video is very undervalued. Where you scroll through static media and then pass through a beautifully subtle movement/video.’

‘Video with no sound or text. Atmospheric moving imagery. Not gifs and not anything gimmicky. Video in place of podcast. Everything is moving towards media that can be consumed through eyes/ears while doing something else. There needs to be value add, it needs to be produced to a large extent to make someone sit down and watch.’

Graph View