Piggy back on WSJ Magazine Sarah Ball quotes about changing landscape of online content navigation
Sarah Ball on video and its future within Media Management
‘Are we a fit for TT, Reels. Whats our tone? Are we too slickly produced? Maybe if we are we will seem too inauthentic’ → finding voice for stories/legacy publication
On priorities in digital media future (18:30)
‘I think passive video is very undervalued. Where you scroll through static media and then pass through a beautifully subtle movement/video.’
‘Video with no sound or text. Atmospheric moving imagery. Not gifs and not anything gimmicky. Video in place of podcast. Everything is moving towards media that can be consumed through eyes/ears while doing something else. There needs to be value add, it needs to be produced to a large extent to make someone sit down and watch.’
- New pipeline of video assets/tokens from socials into ‘See all page’ for e-commerce
- Video campaigns on social asset ecosystem
- Video carousels for displaying images on product pages and ‘see all collections’
- Aurelee product pages (https://auralee.jp/item?category_id=3)
- Passive video versus highly produced value add media